Services

Brand Overhaul

Transform your brand to align with new goals, increase awareness, and accelerate growth in as little as 12 weeks.

Description

Brand Overhaul Process

The Brand Overhaul service offers a complete rework of your brand, ensuring it aligns seamlessly with your business goals. This comprehensive transformation covers all aspects of your brand, including design, strategy, and collateral.

We update and create everything you need, from your website and sales decks to signage and annual reports, ensuring every touchpoint reflects your new brand identity.

Who Needs a Brand Overhaul?

  • Increased Brand Awareness: Helps businesses aiming to enhance their visibility and recognition in the market.
  • Businesses Repositioning: For those seeking to redefine their market position and target new audiences.
  • New Ventures: Perfect for brand new companies or ventures, such as new condo developments, that need a comprehensive brand image established from the ground up.
  • Improved Communications: Perfect for businesses needing a boost in clarity and effectiveness in their messaging.
  • Current Brand Dissatisfaction: For those unhappy with their existing brand and seeking a significant improvement.

The Benefits of a Brand Overhaul:

A Brand Overhaul ensures your brand is cohesive, powerful, and resonates deeply with your target audience. By revitalizing your brand, we help you increase both awareness and confidence, leaving a lasting impression that drives success.

How TGMD helps

1-On-1 Consultation
Strategy Development
Brand Story & Voice
Brand & Competitor Audit
Logo Design
Colour Palette
Typography
Print & Digital Sales Collateral
Brand Guide

Phase 1

Chat

Consultation, Discovery, and Research
This phase functions like a brand therapy session and creative catalyst. We put our finger on what makes you authentically you, your goals, and who your customers are. Through research, discussion, interviews, and workshops.

  • Consultation
  • Discovery sessions
  • Conducting research
  • Brand and Competitor Audits

Phase 2

Plan

Strategy, Messaging, and Positioning
Here, we strategize and define your messaging and positioning. We forge a strategic foundation to build on. This involves developing brand positioning and establishing a clear voice and tone.

  • Creating a brand strategy
  • Messaging and positioning
  • Brand Workshops

Phase 3

Brand

Visual Identity (Logo, Colour Palette, Typography)
This phase is where your brand's visual identity comes to life. Blending verbal and visual elements, we bring our brand positioning to life with a range of identity concepts.

  • Logo
  • Colour palette
    Typography
  • Graphic treatments
  • Brand guidelines

Phase 4

Grow

Applying the brand to Marketing Assets
In this phase, we apply your new brand to various marketing assets. The deliverables can vary but typically include web design, social media, pitch decks, sales collateral, etc.

  • Website
  • Social media
  • Pitch decks
  • Sales collateral
  • Brand advising

Timeline

12 Weeks. Timelines vary based on project scope.

"Tanner not only knows what he's talking about, he's done his research. As we started seeing things come together, it was exciting."

Ready to take your brand to the next level? Reach out and let’s build something remarkable together.

Get in touch
Get in touch