A Room Full of Pictures
Table of Contents
Imagine a room full of pictures. They all blend together, but one catches your eye. It's not the loudest or the biggest. It's just special.
This is like showing off your brand. Our brains get 90% of information through what we see. And, we see 4,000 to 10,000 ads every day. Your brand needs to be that special picture. Not loud, but uniquely attractive.
To be distinctive, use colours, typefaces, and logos wisely. They make your business pop and grab attention.
Don't overdo uniqueness, though. Standing out too much can give off the wrong impression. For example, wearing a Hawaiian shirt to a business meeting makes you memorable for the wrong reasons, unless that’s genuinely your brand's style.
It's smarter to be the one with the sharpest suit. Subtle differences, like colour choice, can make you memorable in a good way.
Imagine hiring a construction company. You'd likely avoid one with a playful, toy-like brand and choose the one that looks professional, but with a little extra flair.
In short, branding isn't just about being different; it’s about making sure your ideal customer sees you correctly. Get it right, and you're not leaving money on the table.
Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.
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