Being More
Tanner Garniss-Marsh, RGD
August 19, 2021
Posted:
May 15, 2021
Table of Contents
Today’s customers don’t ‘consume.’ Having more runs a distant second to being more.
They aren’t looking for features, benefits or experiences. They’re looking for brands that deliver them meaning; meaning by being useful.
A useful brand delights customers and has the chance to become a touchstone in their lives. Delighting them in the minimal, ultra-clear and super simple.
A useful brand has a clearly defined audience and core purpose. It knows how best to serve its customers. Finding delight by subtracting anything that doesn’t add to the customer experience.
Tanner Garniss-Marsh, RGD
August 19, 2021
Brand Strategist & Designer
Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.
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