Build For The Few

Table of Contents

Build for the few, not the many.

Seems counterintuitive, but it isn’t.

If you’re building a custom chair, you’d think about the person who’s going to sit in it rather than worrying about what everyone else is going to think of it.

Yet, when it comes to business, we’re often caught thinking of everyone instead of the few who are eager to engage with what we have to offer. It’s easy to believe that things would be better if everyone got on board, but everyone won’t. The focus on everyone leads us down a path of compromises that leaves us with nothing but a set of mediocre elements.

But that doesn’t need to be the case.

Focusing on the few allows us to concentrate on bringing the best version of our work to a circle of people who believe in what we have to offer. And that circle of people knows other people.

You can’t herd a hundred cattle by yourself, but you can herd ten, and those ten can influence the rest.

Continue reading

Insight

Persistence

January 2, 2021
Insight

Customer Service

August 28, 2021
Insight

Unforgettable

November 23, 2024
Insight

Buying Benefits

December 26, 2020

Ready to elevate your brand?

Connect with us today and uncover how branding can captivate your customers and achieve your goals.
Get in touch
Get in touch