Keeping it Simple

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Ever wondered: "What do I need to say to get people interested in my business?"

I know I have. The question left me chasing after a seemingly endless list of tips and tricks, only to wind up with a mixed-up message no one really understood or cared about. Not fun at all.

That's when I thought, "What DON'T I need to say?"

The simple switch helped refocus my attention.

Instead of overloading people with endless details about my business, I started answering: "How can my service make their lives easier?"

I ditched the unnecessary and got a clear message in return. One that focused on their needs, not mine.

And guess what? Simplicity packs a punch. The clearer the message, the more people understand and value it. Even better, I began seeing more engagement with my business.

Turns out, less really is more. By giving key info, you make it easy for people to see why they need your business. Give it a shot—the results may surprise you. I know they surprised me!

Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.

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