Pitch It Like A Product
Table of Contents
Your business has a packaging problem.
Your clients are confused by the amount of services you offer. They don't know what to pick or if it's right for them.
Let's fix that.
Pitch your service like a product. Show how it solves a specific problem, just like a pair of warm socks on a cold day. Customers should immediately understand what you're offering and how it's going to help them.
Get to the heart of what frustrates your clients and offer your service as the perfect remedy—like Apple offering the MacBook: customers pick between two models instead of sorting through endless options.
Keep your message simple and direct. Say, "Our service tackles this for you." Customers will see the value and feel confident they're making the right choice.
Market with clarity, sell with simplicity. That's the key to connecting with your customers and standing out.
Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.
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