Saying Just Enough

Say enough, not too much.

People pay attention when what you say connects.

People tune out when you say too much.

Finding the right balance is key.

When you do, word spreads and your brand grows.

Most of us try to say everything all at once. It all seems important.

Better to be straightforward; saying only what's necessary for people to take the next step.

That's, often, all you need.