The Emotional Marketing Strategy

Table of Contents

Emotions are the most important part of your marketing strategy.

It’s not enough to sell your product or service; you need to sell the results of using it.

Customers don’t purchase features. They purchase results.

That’s why when we talk about our product or service, we need to focus on how it will make our customers feel. We’re not just painting your house, we’re making your neighbours jealous. We’re not just delivering groceries, we’re helping you save time so you can spend it with your family.

Nuts-and-bolts offerings might seem logical, but they’re not emotional. By selling results, we’re selling emotion. We’re helping transport our customer to their desired future state. By selling features, we’re crossing our fingers and hoping customers figure out what that desired future state is on their own.

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Insight

Design as a Competitive Advantage

September 18, 2021
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Solving The Real Problem

December 10, 2022
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That Gut Feeling

October 12, 2024
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Do You Need That New Logo?

January 8, 2022

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