The Invisible Innovator
Table of Contents
Picture this: you have a game-changing product but it's explained in a way no one understands. It's like you're invisible.
Here's the deal: having a cool product isn't enough. It's key to talk in a way your audience gets. If they don't understand, they won't care.
What to do? Get to know your crowd. Find out what makes them tick and use their language. This isn't about making your message simple; it’s about making it hit home.
In the end, good branding is all about connection. Understand your audience, and talk their talk. This is how you get noticed and how your message sticks. It's not just smart; it's crucial.
Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.
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