The Moment It All Made Sense

In the middle of a good talk with a client about their newest real estate product, I was really trying to figure out why this should grab my attention or anyone else's. At first, their product seemed smart, but I wasn't sure why it mattered so much.

Then, suddenly, everything made sense. What had seemed like just a nice tool became something I didn't want to do without. That moment changed everything for me. I became super interested, full of questions, and really excited.

But, here's the thing—I almost didn't see its value. The conversation didn't make it clear right away why this was important for me; I had to figure that out myself.

We often make this mistake, don't we? We talk a lot about what our product can do but forget to explain why someone should care. We miss pointing out that what really makes someone pay attention isn't just the features of the product but the problem it solves for them.

Think about a time when someone finally understood a problem you were facing. That moment of realization, that 'aha' moment, is what we're aiming for. We need to show people clearly how our product fits into their lives, solving a problem they have.

If we don't make that connection clear, we make it too hard for potential customers. They might just move on until they find a product that makes it obvious why they should care. Let's make sure our offering is seen as the solution they've been looking for.