Brand Alignment

For when your business is more capable than your brand lets on.

A fixed-scope engagement. Clear process, defined outcome, done.

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Who this is for

You've built a business worth being proud of. Your brand hasn't kept up.

How Brand Alignment Works

What gets built depends on where your gaps are:

Words

When your gap is in how you describe yourself:
The language your business uses to explain what it does, who it's for, and why it matters.

Positioning

Messaging

Brand language

Boilerplate

Tagline

Visuals

When your gap includes how you look:
Your existing brand assets are reviewed. What's working stays. What isn't gets refined or replaced.

Everything in Words

Logo

Colour palette

Typography

Graphic treatment

Touchpoints

If you need it built and running:
The alignment work applied across the touchpoints your customers actually see.

Everything in Visuals

Website

Pitch deck

Social kit

Print

Process

What the engagement looks like.

Every engagement runs the same three-phase process. What changes is the depth of what gets built. That depends on where your gaps are.
Phase 1

Find The Gap

Understand exactly where the outside has fallen behind the inside.

Fit Conversation

A 20-minute call to understand your business and where things are falling short. If it's the right fit, we walk you through your options together.

Proposal

Three options based on where your gaps are. We walk you through them on a call, you choose the scope that's right, and we get started.

Gap Session

We review your materials first, so we see what an outsider sees. Then we go deep into how the business actually operates.

Phase 2

Close The Gap

Build the language and look that reflect the business you actually run.

Gap Report

We document how the business operates, how it's coming across, and exactly where the two don't match. The north star for everything that follows.

Findings + Direction

We present the Gap Report and the Alignment Framework together — the problem and the solution in the same conversation. You're never left with a diagnosis and no answer.

Visual System

Where the gap includes how you look, we rebuild the visual system to match the Alignment Framework — logo, colour, typography, and graphic treatment, applied to real things so you can see how it performs.

Phase 3

Make It Stick

Everything documented, handed over, and ready to use from day one.

The Alignment Playbook

Everything from the engagement in one place. The words, the look, and how to use both. Written for your business, ready to use from day one.

Touchpoints

Where the engagement includes building across your touchpoints, we build here. Each deliverable handed over with a recorded walkthrough as it's completed.

Touchpoints

What can be built.

Depending on where your gaps are, the alignment work gets applied across the touchpoints your customers actually see. Each deliverable is scoped and priced individually.
Website
Your primary sales tool, redesigned and rebuilt to reflect the business you actually run.
Social media kit
Branded templates, profiles, post formats, stories, highlight covers. Ready to hand to whoever runs your accounts.
Print + signage
Business cards, brochures, letterhead, banners, signage. Everything a client might hold, see, or walk past, updated to match.
Pitch deck
A presentation that positions your business clearly, so you're not over-explaining in the room.
Ad campaign
Concept and creative for a specific campaign, built around a single objective and ready to run.
How it's structured

Everything you need to know before the first call.

Timeline

Most engagements wrap in 4–8 weeks depending on scope. Timeline is confirmed at the proposal stage.

Remote

Everything happens over video. No travel, no wasted time. Clients across Canada and the US.

Investment

Fixed scope, fixed price. No retainers, no hourly billing, no surprises. Everything is confirmed before anything starts.

Your Involvement

A few focused working sessions and some honest answers about your business. We do the heavy lifting.

Ready to close the gap?

If you've read this far, you already know whether this is relevant. Fill out the form and we'll take it from there.

hello@tgmd.ca

(226) 790-2086

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