Our Brand Refresh service is designed to breathe new life into your existing visual identity, ensuring it remains relevant and aligned with your business's evolving needs. Unlike a complete Brand Overhaul, the Brand Refresh leverages your current assets—such as your logo, colour palette, and typography—while updating them strategically to reflect your current and future goals. This holistic approach guarantees that every change supports your overall strategy.
We update and create everything you need, from your website and sales decks to signage and annual reports, ensuring every touchpoint reflects your updated brand identity.
With a Brand Refresh, your company will benefit from a revitalized yet recognizable brand presence that continues to resonate with your audience and strategically supports your business objectives.
Consultation, Discovery, and Research
This phase functions like a brand therapy session and creative catalyst. We put our finger on what makes you authentically you, your goals, and who your customers are. Through research, discussion, interviews, and workshops.
Strategy, Messaging, and Positioning
Here, we strategize and define your messaging and positioning. We forge a strategic foundation to build on. This involves developing brand positioning and establishing a clear voice and tone.
Visual Identity (Logo, Colour Palette, Typography)
This phase is where your brand's visual identity comes to life. Blending verbal and visual elements, we bring our brand positioning to life with a range of identity concepts.
Applying the brand to Marketing Assets
In this phase, we apply your new brand to various marketing assets. The deliverables can vary but typically include web design, social media, pitch decks, sales collateral, etc.
6-8 Weeks. Timelines vary based on project scope.
