Hearing the Dog Whistle

If you want the right customers to pay attention to your business, blow the Dog Whistle.

Show how your product solves the specific problem your customers have.

By doing so, you're effectively blowing a whistle only they will hear.

People who don’t have the problem won't even notice the whistle's been blown.

So, if you want to grab the attention of customers who actually need what you're offering, make sure you're clear about how you can fix their problems.

That's your "Dog Whistle" to make customer pay attention.